Gertie is the marketer for a client’s website, PieBaker.com. Her customer has hired her to increase sales revenue through the site. She wants to start by improving the landing page experience. What are two landing page elements Gertie should focus on? Select the best answers. Select All Correct Responses
- Navigation
- Clear value proposition
- Intuitiveness
- Simple design
- Turnaround time
Explanation:
The correct answers are Clear value proposition and Simple design. Gertie should focus on these two elements when aiming to improve the landing page experience for PieBaker.com. A clear value proposition communicates to visitors what makes PieBaker.com unique and why they should choose its products over competitors’. This element helps in grabbing attention and persuading visitors to explore further or make a purchase. Simplicity in design ensures that the landing page is clean, uncluttered, and easy to navigate, which enhances user experience and reduces distractions that could lead to drop-offs or confusion. By prioritizing these elements, Gertie can optimize the landing page to effectively engage visitors, convey key messages clearly, and encourage them to take desired actions, such as making a purchase or signing up. This approach aligns with best practices in conversion rate optimization (CRO) and user experience (UX) design, ultimately supporting PieBaker.com’s goal of increasing sales revenue through improved landing page performance.
Optimizing landing pages is a critical part of your marketing efforts. When users click an ad or a link in search engine results, they will see your landing page first. Better you have a good one.
Moreover, landing page experience is not only a UX factor but also affects Google search ranking.
The better UX you provide, the better search rankings you can expect.
The essential best practices optimizing your landing pages include
- Relevant content
- Clear value proposition
- Prominent call to action
- Simple design
- Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)