FuelCoach feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving FuelCoach’s mCvR?
- Accessing the desktop version of the site from different locations
- Reviewing search term reports in their Google Ads account
- Comparing the desktop conversion rate to mCvR
- Analyzing demographic reports for FuelCoach’s industry
Explanation:
The correct answer is Comparing the desktop conversion rate to mCvR. By comparing the desktop conversion rate (the rate at which visitors from desktop devices complete desired actions) to the mobile conversion rate (the rate at which visitors from mobile devices complete desired actions), Ricardo can identify specific opportunities to improve FuelCoach’s mobile conversion rate (mCvR). This comparison allows him to pinpoint disparities between how users on different devices interact with the website. If the desktop conversion rate is significantly higher than the mobile conversion rate, it suggests that there may be usability issues, user experience barriers, or technical challenges specifically affecting mobile users. Ricardo can then focus on optimizing the mobile user experience, potentially by implementing responsive design, improving page load times, streamlining checkout processes, or ensuring that calls-to-action are prominent and easy to use on mobile devices. By leveraging this comparative analysis, Ricardo can prioritize actionable improvements that are tailored to enhance the mobile user experience, ultimately leading to an increase in FuelCoach’s mobile conversion rate. This approach is data-driven and strategic, allowing Ricardo to allocate resources effectively and address the specific areas that will yield the greatest impact on improving FuelCoach’s mCvR.
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate.