Forrest is in the market for a barbecue grill. He did a Google search and clicked a link to an outdoor products site named OutdoorMan.com. What must the site marketer for OutdoorMan.com do to make a good first impression of the site on Forrest?
- Provide a very welcoming experience for him
- Display contact information
- Display a video window of products in use
- Display their most popular products on the home page
Explanation:
The correct answer is Provide a very welcoming experience for him. When Forrest visits OutdoorMan.com after clicking a Google search result, the site marketer’s priority should be to create a positive and welcoming first impression. This involves ensuring that the website is visually appealing, easy to navigate, and provides relevant information about barbecue grills and outdoor products. A welcoming experience includes having a clean and attractive design, clear navigation menus that help Forrest find what he’s looking for quickly, and engaging content that showcases the benefits and features of the products. Additionally, ensuring the website loads quickly and is mobile-friendly enhances the user experience further. By focusing on making the website welcoming and user-friendly, the site marketer can increase the likelihood that Forrest will stay on the site longer, explore different products, and potentially make a purchase. This positive initial interaction sets the foundation for building trust and encouraging repeat visits from Forrest and other potential customers, ultimately contributing to OutdoorMan.com’s overall success in converting visitors into customers. Therefore, providing a very welcoming experience is crucial for making a good first impression on Forrest and maximizing the effectiveness of OutdoorMan.com’s website in attracting and retaining customers.
Think about website visitors as customers in your local store. You should welcome them and provide the best possible experience.
Behind each click is a real person you want to engage with him. After grabbing visitors’ attention, make sure that engagement, searching, and navigation are as easy as possible. User experience on your website or app should resemble a good conversation.