Fergie is shopping for her daughter’s birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?
- Using known user signals
- Utilizing location integration
- Google’s One Tap sign-in
- Using given information
Explanation:
The correct answer is Using known user signals. In this scenario, Fergie’s mobile phone provided personalized directions to the nearest electronic game store based on known user signals, particularly her current location. Known user signals refer to information that is already available or actively provided by the user, such as location data in this case. The map application utilized Fergie’s location to personalize her experience by offering relevant and timely information, which is crucial for enhancing user satisfaction and efficiency. This type of personalized experience leverages data that the system already has about the user, such as location history or preferences, to tailor interactions and provide valuable assistance in real-time. By using known user signals effectively, applications and services can deliver more relevant and personalized experiences, thereby improving user engagement and overall satisfaction. This approach not only enhances convenience but also demonstrates the capability of technology to anticipate and fulfill user needs, making interactions more seamless and efficient. Thus, the example of Fergie receiving directions to a nearby electronic game store based on her location exemplifies the effective use of known user signals to personalize her mobile experience.
According to Google data, 63% of mobile users expect to get information specific to their situation. Personalization has a proven impact on customer behavior and helps to improve marketing and business results.
When using personalization, it’s important to deliver relevant results using known signals and user-given information. Using known signals means using tracked data such as location, time, device.
In this case, an app user’s location is a known user signal.