Elliott is the owner of a user-focused organization called MissionFlow. Elliott wants to encourage cross-functional collaboration between the teams at MissionFlow. Which question is suitable to ask to encourage cross-functional collaboration between MissionFlow’s teams?
- Do the website and app both deliver high-quality user experiences?
- What percentage of the marketing budget can accurate metrics quantify?
- Are the teams utilizing the latest features in Google Ads?
- How many offline interactions does it take to create a conversion?
Explanation:
To encourage cross-functional collaboration between teams at MissionFlow, asking ‘Do the website and app both deliver high-quality user experiences?’ is the suitable question. This question is focused on ensuring that both the website and app meet high standards of user experience, which inherently requires collaboration between various teams such as design, development, and possibly marketing or customer support. Achieving high-quality user experiences involves integrating insights and efforts from different departments to align on user needs, design principles, usability testing, and continuous improvement. By posing this question, Elliott directs the teams to work together, share insights, coordinate efforts, and prioritize user satisfaction across different touchpoints, thereby fostering a collaborative environment aimed at enhancing overall user experience quality. This approach not only aligns teams towards a common goal but also encourages a holistic approach to product development and service delivery, which is essential for achieving organizational objectives in a user-focused company like MissionFlow.
Times when businesses could afford having only web-focused pages are far behind. In the mobile-first world, a good user experience across various platforms is essential. You can’t ignore all potential customers using your website on mobiles.
Every modern organization should develop user-focused business strategies. Building up a user-focused organization, consider these key aspects:
- Build relationships between teams. For example, align marketing and sales teams.
- Develop a testing strategy. Create a continuous cycle of monitoring, listening, testing, and implementing changes.
- Share responsibilities across teams.