Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he’s limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?
- Presentation, Indicators, and Estimation
- Production, Interest, and Engagement
- Potential, Importance, and Ease
- Performance, Inspection, and Evaluation
Explanation:
The correct answer is ‘Potential, Importance, and Ease.’ The PIE framework stands for Potential, Importance, and Ease, which are key criteria used to prioritize tasks in conversion rate optimization (CRO). Potential refers to the potential impact of a change or test on improving conversion rates. Importance relates to how critical or significant the improvement is to the business goals or metrics. Ease pertains to how easy or difficult it is to implement the change or test. By evaluating each potential test based on these criteria, Devon can effectively prioritize his limited time and resources on those tests that offer the greatest potential for improvement, are most important to achieving business objectives, and are relatively easy to implement. This structured approach helps Devon focus on high-impact activities that are aligned with maximizing conversion rates for GooeyChewy, ensuring his efforts are strategic and efficient in optimizing business performance.
PIE framework means Potential, Importance, and Ease. You can use this framework to prioritize conversion optimization tasks.
Potential means how much improvement you can make to a particular page.
Importance is how valuable a particular page is. A common practice is to analyze analytics data for a specific page. The more traffic it gets, the more important it is.
Ease means how easy or how difficult it would be to implement changes.