Reread Julio’s response to your question.
Well, making appointments more seamless would definitely help drive foot traffic into our stores. But we only have one developer – Sonja – and she already has more projects than she can handle.
It looks as if Ofelia needs to continue digging deeper to discover the root of Julio’s objection. How should Ofelia respond to Julio?
- There are never enough developers, right? Listen, I’ve led other customers through similar situations. It’s not an impossible ask for Sonja. The reason I’m pushing is that my research shows that 90% of your conversions are through mobile.
- Wow, that sounds like a lot of work for one person! I understand the resource constraints; however, studies have shown that conversions increase when people can more seamlessly engage with your brand. How would you feel if we partnered with Sonja to make this implementation as easy as possible for her?