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Home » Google Display & Video 360 認證考試答案及說明 – Chinese traditional (ZH-TW) » 如要根據單一轉換類型,為 Display & Video 360 廣告活動設定最佳出價,應該選擇哪種出價策略?

如要根據單一轉換類型,為 Display & Video 360 廣告活動設定最佳出價,應該選擇哪種出價策略?

By vmartinez

如要根據單一轉換類型,為 Display & Video 360 廣告活動設定最佳出價,應該選擇哪種出價策略?

  • 「自訂出價」策略
  • 「盡量爭取點擊」策略
  • 「盡量爭取轉換」策略
  • 「Active View」策略

 

解釋:如要根據單一轉換類型,為 Display & Video 360 廣告活動設定最佳出價,應該選擇**「盡量爭取轉換」策略**。這是正確的答案,因為「盡量爭取轉換」策略能夠根據廣告主設定的單一轉換類型(如網站訪問、註冊、購買等),自動調整出價,以最大程度地提高實現該轉換目標的機會。這意味著系統會努力確保廣告曝光觸及到那些最有可能進行所設定轉換的用戶,並優先投放給這些用戶,從而提高廣告活動的轉換率和效果。相比之下,其他出價策略可能會更關注於點擊或曝光等指標,而不是專注於實現廣告主設定的特定轉換目標。因此,在設定基於單一轉換類型的廣告活動時,選擇「盡量爭取轉換」策略是最適合的,能夠最大化廣告活動的轉換效果,實現廣告主的業務目標。

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