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Home » Google Display & Video 360 認證考試答案及說明 – Chinese traditional (ZH-TW) » 你正在參與體育廣告空間的次高價得標競價,並以 $5.00 美元成為最高出價方。次高出價金額為 $4.00 美元。身為競價得標者,你需要為這些曝光支付多少費用?

你正在參與體育廣告空間的次高價得標競價,並以 $5.00 美元成為最高出價方。次高出價金額為 $4.00 美元。身為競價得標者,你需要為這些曝光支付多少費用?

By vmartinez

你正在參與體育廣告空間的次高價得標競價,並以 $5.00 美元成為最高出價方。次高出價金額為 $4.00 美元。身為競價得標者,你需要為這些曝光支付多少費用?

  • $4.01 美元
  • $5.00 美元
  • $4.00 美元
  • $5.01 美元

 

解釋:你正在參與體育廣告空間的次高價得標競價,並以 $5.00 美元成為最高出價方,而次高出價金額為 $4.00 美元。身為競價得標者,你需要為這些曝光支付的費用是**$4.01 美元**。這是正確的答案,因為在次高價得標競價中,競價得標者需支付的價格為次高出價金額再加上最低成交價加價(也就是最高出價金額減去次高出價金額)。在這個情況下,次高出價金額為 $4.00 美元,而最高出價金額為 $5.00 美元,因此最低成交價加價為 $5.00 美元減去 $4.00 美元,等於 $1.00 美元。所以,你需要支付的費用是次高出價金額 $4.00 美元加上最低成交價加價 $1.00 美元,總共是 $4.01 美元。

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Filed Under: Google Display & Video 360 認證考試答案及說明 – Chinese traditional (ZH-TW)

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