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Home » Google Display & Video 360 认证考试答案及说明 – Chinese simplified (ZH-CN) » 在分析 Display & Video 360 中的联网电视 (CTV) 广告系列时,您想要查找参与互动的用户总数。您应使用哪个报告?

在分析 Display & Video 360 中的联网电视 (CTV) 广告系列时,您想要查找参与互动的用户总数。您应使用哪个报告?

By vmartinez

在分析 Display & Video 360 中的联网电视 (CTV) 广告系列时,您想要查找参与互动的用户总数。您应使用哪个报告?

  • Floodlight 报告
  • 受众群体构成报告
  • 广告资源供应情况报告
  • Unique Reach 重叠情况报告

 

解释:在分析 Display & Video 360 中的联网电视 (CTV) 广告系列时,您想要查找参与互动的用户总数。您应使用哪个报告?您应该使用 Unique Reach 重叠情况报告。这个报告提供了关于广告触及率和用户参与情况的详细信息。它能够显示广告的唯一触及用户数量,同时还可以指示这些用户之间的重叠情况,即多个广告触及了同一个用户的次数。通过分析这些数据,您可以更好地了解广告系列的效果,以及广告对用户参与度的影响程度,从而指导您的营销策略。 Floodlight 报告主要用于跟踪特定的行为转化,受众群体构成报告则是用来了解广告触及的受众特征,而广告资源供应情况报告则主要用于监测广告资源的使用情况,这些报告虽然也能提供有用的信息,但并不适合用来查找参与互动的用户总数。

 

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