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Home » Google Display & Video 360 认证考试答案及说明 – Chinese simplified (ZH-CN) » 在 Display & Video 360 中,营销者在下列哪种情况下应使用广告资源包?

在 Display & Video 360 中,营销者在下列哪种情况下应使用广告资源包?

By vmartinez

在 Display & Video 360 中,营销者在下列哪种情况下应使用广告资源包?

  • 保健行业的一位客户希望与多家保健内容发布商进行无保证广告资源交易。
  • 音乐行业的一位客户希望向尽可能多的听众宣传他们的新专辑,同时保持实惠的每千次展示费用。
  • 从事卡车运输业务的一位客户希望与发布商达成广告交易,并希望在天气状况影响其业务时拥有取消交易的自由。
  • 旅游保险行业的一位客户希望创建一个自定义广告单元,用于在几个顶级旅游网站的首页上投放。

 

解释:保健行业的一位客户希望与多家保健内容发布商进行无保证广告资源交易。 这是正确答案。广告资源包是一种广告交易方式,其中广告主与发布商达成协议,以购买一定数量的广告展示,而无需担心具体的展示次数或交易量。对于保健行业的客户来说,他们可能希望在多个健康内容发布商的网站上展示他们的广告,以吸引对其产品或服务感兴趣的受众。广告资源包为他们提供了一种灵活且无需具体展示量保证的交易方式,这样他们就可以在多个发布商之间进行广告投放,从而扩大其覆盖范围,吸引更多的潜在客户。因此,对于保健行业的客户来说,在与多家保健内容发布商进行无保证广告资源交易时,广告资源包是一个理想的选择。

 

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Filed Under: Google Display & Video 360 认证考试答案及说明 – Chinese simplified (ZH-CN)

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