Which statement regarding working in a marketing career is generally true?
- Specializing in a marketing field that aligns with your strengths is not recommended.
- Marketing coordinators’ tasks at a company are often disconnected and unrelated.
- You are likely responsible for a wider range of marketing tasks in a small business than a large business.
- A digital marketing coordinator and e-commerce analyst often share very few of the same skills.
Explanation: The generally true statement regarding working in a marketing career is that you are likely responsible for a wider range of marketing tasks in a small business than a large business. In a small business environment, marketing professionals often wear multiple hats and handle various aspects of marketing due to limited resources. This may include tasks such as social media management, content creation, campaign execution, and analytics. In contrast, in larger businesses, marketing roles tend to be more specialized, with individuals focusing on specific areas like digital marketing, branding, or market research. The size of the business often correlates with the breadth of tasks assigned to marketing professionals, with smaller enterprises requiring a broader skill set to cover diverse aspects of marketing.