Which statement regarding Ad Rank factors is true?
- Ad extensions have no impact on Ad Rank.
- There are only three Ad Rank factors.
- The lower the bid, the higher the ad may show in the SERPs.
- Google assesses the quality and relevance of a landing page to a query.
Explanation: Google assesses the quality and relevance of a landing page to a query. This is a true statement regarding Ad Rank factors. In the Ad Rank algorithm, Google considers various elements to determine the position of an ad in the Search Engine Results Pages (SERPs). The quality and relevance of the landing page to the user’s search query play a crucial role in this assessment. A well-optimized and relevant landing page contributes positively to the overall Ad Rank, ensuring that users are directed to pages that align with their intentions. This emphasis on landing page quality encourages advertisers to create content that enhances the user experience, fostering a more meaningful connection between the ad and the searcher’s needs.