Which social media marketing pillar helps a marketer determine their campaign’s content type and format?
- Sales
- Listening and engagement
- Planning and publishing
- Strategy
Explanation: The social media marketing pillar that helps a marketer determine their campaign’s content type and format is “Strategy.” Developing a solid social media strategy is crucial for defining the overall direction and goals of the marketing campaign. Within the strategy pillar, marketers outline the content themes, messaging, and formats that align with the brand’s objectives and resonate with the target audience. This includes deciding on the appropriate content types such as videos, images, blog posts, or interactive elements. A well-crafted strategy guides the creation and distribution of content, ensuring that it effectively communicates the brand message, engages the audience, and contributes to the overall success of the social media marketing campaign.