Which of the following best describes the loyalty stage of the marketing funnel?
- The process to build a potential customer’s interest in your product or service
- When customers become repeat customers and brand advocates
- When a potential customer first becomes aware of the product or service
- The process to get a potential customer to take a desired action
Explanation: When customers become repeat customers and brand advocates best describes the loyalty stage of the marketing funnel. At this stage, customers have made repeat purchases, and their positive experiences have cultivated loyalty. They are not only recurring customers but also advocates who may promote the brand through word-of-mouth or social media. This stage goes beyond initial transactions, focusing on maintaining and deepening the customer relationship. In contrast, the other options describe different stages of the funnel: awareness, interest, and action. The loyalty stage is about nurturing ongoing engagement and turning customers into loyal supporters of the brand.