Which component of a customer persona represents what is preventing the customer from achieving their goal?
- Barriers
- Hobbies
- Characteristics
- Skills
Explanation: Barriers represent the component of a customer persona that denotes what is preventing the customer from achieving their goal. In the context of a customer persona, barriers refer to the challenges, obstacles, or constraints that hinder the customer’s progress or success in fulfilling their objectives. Understanding these barriers is essential for marketers as it helps tailor strategies and offerings to address and overcome the specific challenges faced by the target audience. Unlike hobbies, characteristics, or skills, which provide different insights into the customer persona, the identification and consideration of barriers contribute to a more nuanced and effective approach in marketing and engagement with the audience.