What types of information should a company compile in order to identify their target audience? Select all that apply.
- Marital status
- Age
- Location
- Language
Explanation: To identify their target audience, a company should compile key demographic information, including age, location, and language. Understanding the age range of their audience helps tailor marketing strategies to specific generational preferences, ensuring relevancy in messaging. Knowing the geographical location enables businesses to target their audience effectively based on regional or cultural considerations. Additionally, understanding the preferred language ensures that communication resonates with the audience, considering linguistic and cultural nuances. By gathering and analyzing this information, companies can create targeted campaigns that are more likely to engage and resonate with their intended audience, leading to more effective and efficient marketing efforts.