What tool helps digital marketers better understand how customers find a company and learn about a company?
- A guide to average customer spending habits
- A customer journey map
- A record of customer internet searches
- A plan of customer benefits
Explanation: The tool that helps digital marketers better understand how customers find a company and learn about a company is a customer journey map. A customer journey map is a visual representation that outlines the various touchpoints and interactions a customer has with a company from initial awareness through the entire engagement process. It provides insights into the customer’s experiences, emotions, and motivations at each stage of their interaction with the business. By analyzing this map, digital marketers gain a comprehensive understanding of the customer’s path to engagement, helping them optimize marketing strategies, improve user experiences, and tailor messaging to effectively reach and resonate with their target audience.