What is the first thing you should do when collecting information for your customer persona?
- Email customers asking them for information
- Identify customer pain points
- Visit social media
- Review customer data
Explanation: Review customer data is the first thing you should do when collecting information for your customer persona. Before reaching out to customers directly or exploring external sources like social media, it’s essential to analyze existing customer data. This data can include information from past purchases, interactions, surveys, or any available analytics. By reviewing customer data initially, you can gain insights into their behavior, preferences, and demographics. This foundational step ensures that your subsequent efforts, such as identifying pain points or conducting surveys, are informed by a solid understanding of your existing customer base. It allows for a more targeted and effective approach in creating accurate and insightful customer personas.