What is a visual representation of the process through which people go from first learning about a brand to becoming loyal customers?
- A loyalty funnel
- A customer journey funnel
- A marketing funnel
- A customer experience funnel
Explanation: A visual representation of the process through which people go from first learning about a brand to becoming loyal customers is known as a marketing funnel. The marketing funnel, often depicted as an inverted pyramid, illustrates the customer journey’s stages, starting from awareness and progressing through consideration, conversion, and ultimately, loyalty. At the top of the funnel, potential customers become aware of the brand, and as they move down, they engage more deeply with the brand, leading to the desired action, such as a purchase or ongoing loyalty. The marketing funnel provides a structured framework for marketers to understand, analyze, and optimize their strategies at each stage, facilitating effective customer acquisition and retention efforts.