What is a big, long-term aim that has the potential to affect an entire company?
- Business goal
- Revenue goal
- Customer goal
- Marketing goal
Explanation: A big, long-term aim that has the potential to affect an entire company is referred to as a “Business goal.” This encompasses comprehensive objectives that extend beyond specific departments or functions, impacting the overall success and direction of the organization. Business goals often encompass various aspects such as revenue generation, customer satisfaction, and marketing strategies, but they represent the overarching vision and mission that guide the company’s efforts towards sustained growth and success. While revenue, customer, and marketing goals are integral components of a business plan, the term “Business goal” encapsulates the broader, company-wide objectives that shape its trajectory in the competitive landscape.