What information does the Links report share about a company’s website?
- If the website tried to manipulate the search index with keyword stuffing
- Why certain pages on the website could or could not be indexed or crawled
- Which websites link to theirs, what the link text is, and what their top-linked pages are
- Spikes in errors or drops in index counts that identify crawling problems
Explanation: The Links report in Google Search Console provides information about a company’s website, specifically detailing “which websites link to theirs, what the link text is, and what their top-linked pages are.” This report offers valuable insights into the website’s backlink profile, revealing the domains linking to it, the anchor text used in those links, and identifying the most linked-to pages. Understanding this link landscape is crucial for assessing the website’s authority, identifying potential areas for improvement, and comprehending how the site is perceived in the broader online ecosystem. Monitoring the Links report aids webmasters and digital marketers in optimizing their link-building strategies and maintaining a healthy and authoritative online presence.