What does Pay-per-click (PPC) allow businesses to do?
- Build authority or reputation and receive more traffic
- Increase its visibility on search engine results pages
- Pay based on how many times someone experiences an ad
- Pay only when someone takes action on its ad
Explanation: Pay-per-click (PPC) is an advertising model that enables businesses to pay for their online ads only when a user takes a specific action, such as clicking on the ad. Unlike traditional advertising models where businesses pay for ad placements regardless of their effectiveness, PPC ensures that advertisers pay for actual engagement. In a PPC campaign, businesses bid on keywords relevant to their target audience, and their ads are displayed on search engine results pages or other online platforms. The payment is incurred only when a user clicks on the ad, leading them to the advertiser’s website or landing page. This model provides a cost-effective way for businesses to increase visibility, drive targeted traffic, and achieve specific goals, as they are charged solely for the measurable action of user clicks.