What do demographics refer to?
- Customer information such as age and occupation
- Barriers that prevent the customer from achieving their goal
- Goals a customer wants to achieve
- Surveys sent to customers
Explanation: Demographics refer to customer information such as age and occupation. In marketing, demographics are crucial data points that help businesses understand the characteristics and traits of their target audience. This information includes age, gender, occupation, income, education level, and other quantifiable attributes. Demographic data allows marketers to create more targeted and personalized campaigns, tailoring their strategies to the specific needs and preferences of different demographic groups. Unlike barriers, goals, or surveys, which focus on other aspects of customer understanding, demographics provide a foundational understanding of the audience’s composition, aiding in the development of effective marketing initiatives.