Imagine that a fashion company wants to reach new customers. They write the following goal: “We want to grow our customer base by 10% in the next 12 months. To do that, we will introduce a new clothing line based on market research about the preferences of our new target customer.” What type of goal is this?

Imagine that a fashion company wants to reach new customers. They write the following goal:

“We want to grow our customer base by 10% in the next 12 months. To do that, we will introduce a new clothing line based on market research about the preferences of our new target customer.”

What type of goal is this?

 

• Revenue goal
• Customer goal
• Business goal
• Marketing goal