Fill in the blank: The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies is called _____.
- brand marketing
- narrative context
- performance marketing
- data storytelling
Explanation:
Performance marketing is the correct term to fill in the blank. The process of using concrete information about customer behaviors to plan and refine marketing and sales strategies is referred to as performance marketing. This approach involves leveraging data and measurable outcomes to optimize and enhance the efficiency of marketing efforts. Unlike brand marketing, which focuses on promoting a brand, narrative context, which is about storytelling with data, and data storytelling, which emphasizes the narrative aspect, performance marketing specifically centers around using performance metrics to guide strategic decision-making and achieve better results in marketing and sales initiatives.