Fill in the blank: During the _____, a company can use paid remarketing campaigns to reach people who have already shown interest in the company’s brand.
- consideration stage
- loyalty stage
- awareness stage
- conversion stage
Explanation:
During the conversion stage, a company can use paid remarketing campaigns to reach people who have already shown interest in the company’s brand. The conversion stage is the phase where potential customers have demonstrated a certain level of interest or engagement with the brand, such as visiting the website, interacting with specific products, or showing intent to make a purchase. Paid remarketing campaigns leverage this audience’s prior interactions by displaying targeted ads to them as they continue their online journey. This strategic approach aims to re-engage and nurture leads, encouraging them to convert into customers by completing desired actions, such as making a purchase or filling out a form.