Fill in the blank: Companies should provide clear and useful content and experiences, so leads can easily find answers and take action, making _____ more likely.
- awareness
- conversion
- consideration
- loyalty
Explanation:
Companies should provide clear and useful content and experiences, so leads can easily find answers and take action, making conversion more likely. Conversion refers to the moment when a lead or potential customer takes the desired action, such as making a purchase or signing up for a service. Clear and valuable content, along with seamless experiences, enhances the likelihood of converting leads into customers. By providing the necessary information and facilitating easy navigation, companies create a user-friendly environment that encourages individuals to move through the conversion stage of the marketing funnel. This emphasis on clarity and utility in content and experiences is instrumental in optimizing the conversion process and achieving business objectives.