Fill in the blank: _____ support the plan to achieve the marketing goal and tend to be general ideas. Tactics are actions taken to make the plan happen.
- Methods
- Strategies
- Techniques
- Schemes
Explanation:
Strategies support the plan to achieve the marketing goal and tend to be general ideas. Strategies encompass overarching approaches and broad concepts that guide the direction of the marketing plan. They provide a framework for achieving objectives and often involve the allocation of resources to key areas. On the other hand, tactics are specific actions taken to execute these strategies and implement the plan effectively. While methods, techniques, and schemes may be components within strategies or tactics, in the context of the provided options, strategies best fit the description of general ideas guiding the achievement of marketing goals.