Fill in the blank: _____ social media can be used to target specific groups of people who might be interested in a company’s products and services, as well as promote a company’s content in order to drive more earned media.
- User-based
- Owned
- Organic
- Paid
Explanation:
Paid social media can be used to target specific groups of people who might be interested in a company’s products and services, as well as promote a company’s content in order to drive more earned media. Paid social media involves using advertising tools on platforms like Facebook, Instagram, or Twitter to reach a targeted audience based on demographics, interests, and behaviors. Through paid campaigns, companies can amplify their content, increase visibility, and strategically promote products or services to a tailored audience. The goal is to generate engagement and interactions that result in earned media, such as likes, shares, and comments, contributing to a broader organic reach and fostering community involvement.