Fill in the blank: _____ media is all the digital content a brand fully controls.
- Owned
- Trademark
- Paid
- Copyright
Explanation:
Owned media is all the digital content a brand fully controls. This includes the brand’s official website, blog posts, social media profiles, and other digital assets that are owned and managed by the company. Owned media provides businesses with complete control over their messaging, branding, and user experience. By creating and curating content on owned media channels, companies can establish a consistent online presence, communicate their brand identity, and engage with their audience in a controlled environment. This type of media is integral to a comprehensive digital marketing strategy, complementing earned and paid media efforts and contributing to a well-rounded and effective online presence for the brand.