Fill in the blank: _____ is the buying and selling of goods and services online.
- Digital channel
- Online marketing
- E-commerce
- Digital marketing
Explanation:
E-commerce is the buying and selling of goods and services online. This term encompasses a wide range of online transactions and commercial activities conducted over the internet. E-commerce platforms facilitate the exchange of products or services between businesses and consumers, eliminating the need for physical storefronts. It includes various models such as online retail stores, electronic payments, and online marketplaces. E-commerce has become a significant component of modern business, offering convenience and accessibility for both buyers and sellers. The term is specifically used to describe the digital transactions and commercial interactions conducted in the vast landscape of the online marketplace.