Fill in the blank: _____ can help a company understand what people think about their brand, which can inform their marketing and product-development decisions.
- Social listening
- Audience engagement
- Customer awareness
- Virtual consulting
Explanation:
Social listening can help a company understand what people think about their brand, which can inform their marketing and product-development decisions. Social listening involves monitoring and analyzing online conversations, mentions, and feedback about a brand across various social media platforms. By actively listening to what customers, competitors, and the broader audience are saying, companies gain valuable insights into sentiments, trends, and perceptions related to their brand. This information is instrumental in shaping marketing strategies, refining messaging, and making informed decisions about product development. Social listening enables companies to stay attuned to the needs and preferences of their audience, fostering a more responsive and customer-centric approach in both marketing and business development endeavors.