As a digital marketer, you will consider several best practices when creating effective ads. Which of the following is a Google Ad best practice?
- The keywords and copy on your landing page should be unrelated
- Use the website homepage as the landing page to attract more customers
- Include as many keywords as possible in your headline to target a wider audience
- Use relevant ad extensions to provide additional information about the business
Explanation:
A Google Ad best practice involves using relevant ad extensions to provide additional information about the business. Ad extensions are supplementary pieces of information appended to an advertisement, offering users more details and options. Utilizing these extensions enhances the ad’s visibility and relevance. By incorporating relevant ad extensions, digital marketers can showcase additional aspects of their business, such as specific website links, a phone number, or an address, providing users with more ways to engage. This not only enhances the user experience but also increases the likelihood of attracting potential customers who are seeking comprehensive information. Therefore, incorporating relevant ad extensions aligns with Google’s best practices, contributing to more effective and informative advertising campaigns.