An independent food truck vendor wants to grow its customer base. Which of the following is a specific business goal for this company?
- We want to increase our total number of customers this year. To do that, we will introduce more menu items and make it easier for customers to pay for their orders.
- We want to increase our number of customers by 50% over the next 12 months. To do that, we will add two popular specials as standard menu items and introduce an efficient mobile payment kiosk.
- We want to increase the number of customers that we serve each year to increase our year-over-year revenue. To do that, we will sell more meals and make it easier for customers to pay.
- We want to increase the number of meals we sell.
Explanation:
A specific business goal for an independent food truck vendor looking to grow its customer base could be:
“Increase the number of daily customers by 20% within the next quarter.”
This goal is specific, measurable (20% increase), achievable, relevant to the business objective of growing the customer base, and time-bound (within the next quarter). Setting specific and measurable goals helps the food truck vendor to focus its efforts and track progress effectively.