An e-commerce business informs users that its checkout page has a secure connection for purchases. Which website optimization recommendation is this an example of?
- Know what visitors want and give it to them
- Make the website useful and interesting
- Act in a way that gains user trust
- Clearly indicate expertise and authoritativeness
Explanation:
Informing users that the checkout page has a secure connection for purchases is an example of the website optimization recommendation to “Act in a way that gains user trust.” By clearly communicating the security measures in place, the e-commerce business aims to build trust with users, assuring them that their sensitive information is handled with care. This transparency in security features not only enhances the credibility of the website but also contributes to a positive user experience. Establishing trust is a fundamental aspect of website optimization, encouraging users to feel confident in completing transactions and interacting with the site, ultimately fostering customer loyalty and satisfaction.