A marketer is considering the pros and cons of paid search. Which of the following is an advantage of paid search ads?
- They don’t disappear when you stop paying for them.
- It produces results slowly.
- It produces results quickly.
- It lasts longer than SEO.
Explanation:
Paid search ads provide immediate visibility on search engine results pages (SERPs) once the campaign is launched. This can be especially beneficial for quickly reaching a targeted audience and driving traffic to a website. Unlike organic search efforts, which take time to build, paid search ads can be displayed almost instantly, making them a valuable tool for time-sensitive promotions or marketing initiatives.
An advantage of paid search ads, as indicated by the correct option marked with **, is that they produce results quickly. Paid search advertising, often associated with platforms like Google Ads, allows marketers to create targeted campaigns and reach their audience promptly. Unlike some organic strategies that may take time to gain traction, paid search ads can generate immediate visibility and traffic for the marketer. This quick turnaround is beneficial for time-sensitive promotions, product launches, or campaigns where rapid results are crucial. Furthermore, the statement that paid search ads don’t disappear when you stop paying for them reinforces their sustainability, as the impact lingers even after the advertising budget is paused or exhausted.