A marketer enhances webpage results in Google Search by including interactive features and a star rating. How did they achieve these unique features?
- By adding structured data to the page, which is code used to describe webpage content better to search engines
- By adding structured data to the page, which tests whether the webpage uses valid markup
- By adding structured data to the page, which provides additional machine-readable information within a webpage
- By adding structured data to the page, which search engines use to display content in search results
Explanation:
The marketer achieved interactive features and a star rating on the webpage results in Google Search by “adding structured data to the page, which provides additional machine-readable information within a webpage.” Structured data, often in the form of Schema.org markup, allows the marketer to embed specific details about the content on the webpage in a format that search engines can easily understand. This additional information enables search engines to present rich results, such as star ratings, reviews, and interactive features, directly in the search listings. By incorporating structured data, the marketer enhances the visibility and appeal of their webpage in search results, providing users with more context and encouraging higher engagement.