A marketer creates charts and infographics as part of their data story. What is this component called?
- Narrative
- Story design
- Data visualization
- Data
Explanation:
Data visualization is the correct term for the component where a marketer creates charts and infographics as part of their data story. Data visualization involves the use of graphical elements such as charts, graphs, and infographics to represent complex data in a visual format. This visual representation enhances the audience’s understanding of the information, making it more accessible and compelling. Unlike the narrative, which involves the storytelling aspect, or broader terms like story design, data visualization specifically refers to the graphical representation of data. It plays a crucial role in conveying key insights and patterns to the audience in a manner that is both informative and visually engaging.