A marketer aims to tailor their marketing strategy to a specific audience. How might social media help them achieve this goal?
- It allows businesses to share product features and updates with audiences.
- It directs an audience to a business’s website to increase purchases.
- It offers valuable insights about an audience’s likes, dislikes, and interests.
- It offers valuable insights about a business’s competitors.
Explanation:
Social media can help a marketer tailor their marketing strategy to a specific audience by offering valuable insights about the audience’s likes, dislikes, and interests. Social media platforms gather vast amounts of user data, providing marketers with analytics and audience insights. By analyzing metrics such as engagement, demographics, and interactions, marketers can understand the preferences and behaviors of their target audience. This information allows for the creation of more targeted and personalized content, campaigns, and promotions that resonate with the specific interests and needs of the audience. Social media thus becomes a valuable tool for refining and optimizing marketing strategies to better connect with and cater to the preferences of the intended audience.