A digital marketer includes earned media in their social media marketing strategy. Where can they gain earned media from?
- Image ads, video ads, story ads, and influencer marketing
- Community forums, Twitter profiles, and other social media profiles
- Customer reviews, testimonials, mentions, and comments on social media
- Blog sites, social media profiles, and Facebook or Instagram profiles
Explanation:
A digital marketer can gain earned media from customer reviews, testimonials, mentions, and comments on social media. Earned media encompasses organic, unpaid publicity generated by customers or the general audience. In the context of social media marketing, when customers voluntarily share positive experiences, provide testimonials, mention the brand, or engage through comments, the brand accrues earned media. These authentic endorsements and user-generated content contribute to the overall reputation, credibility, and visibility of the brand. By fostering positive interactions and encouraging user participation, digital marketers can leverage earned media to build trust, strengthen brand advocacy, and amplify their message through the authentic voices of satisfied customers.