A company that makes a software product wants to grow their customer base. Which of the following is a specific business goal for this company?
- We want to increase the number of customers that purchase our software, and we want to create year-over-year growth for our product in new markets.
- We want to increase our number of active customers by 25% over the next year. To do that, we will add three new features that make it easier for customers to access files on the cloud.
- We want to increase our company profits.
- We want to increase year-over-year revenue by selling more units of our software product to more customers in new market segments.