A business wants to drive searchers to the contact page instead of the home page. Which benefit of search engine marketing addresses this need?
- You can learn which of your ads are driving sales.
- You can quickly appear in the search results pages.
- You have control over where you send the searchers.**
- You can reach customers who are likely to buy from your company.
Explanation:
You have control over where you send the searchers. This is a key benefit of search engine marketing (SEM) that addresses the business’s objective of directing searchers to the contact page rather than the home page. SEM provides advertisers with the flexibility to determine the destination URL for each ad, allowing precise control over the user’s landing experience. By directing searchers to the contact page, the business can streamline the conversion process, ensuring that potential customers land on a page specifically designed for inquiries and interactions. This targeted approach enhances user experience, increases the likelihood of desired actions, and exemplifies how SEM empowers advertisers to tailor their campaigns to meet specific business goals and user needs.