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Home » Google Digital Marketing & E-commerce Professional Certificate Answers - Coursera » A brand wants to build and maintain relationships with new and existing customers. To do that, they send emails with relevant, helpful content to a list of existing subscribers. What is this strategy called?

A brand wants to build and maintain relationships with new and existing customers. To do that, they send emails with relevant, helpful content to a list of existing subscribers. What is this strategy called?

By vmartinez

A brand wants to build and maintain relationships with new and existing customers. To do that, they send emails with relevant, helpful content to a list of existing subscribers. What is this strategy called?

  • Paid search
  • Email marketing
  • Keyword research
  • Social media marketing

 

Explanation:

The strategy described, where a brand sends emails with relevant, helpful content to a list of existing subscribers to build and maintain relationships, is commonly referred to as “Email Marketing.”

Email marketing is a targeted and permission-based communication strategy where businesses send emails to individuals who have willingly subscribed or opted in to receive messages. The goal is to provide valuable content, foster engagement, and build lasting relationships with the audience.

This strategy involves building and nurturing relationships with both new and existing customers by sending targeted emails containing relevant and valuable content. Through email marketing, brands can keep their subscribers informed about new products, promotions, and industry updates. It aims to engage the audience, increase brand loyalty, and drive customer retention. The strategy is highly personalized, allowing companies to tailor content based on the preferences and behaviors of their subscribers. Unlike paid search, social media marketing, or keyword research, email marketing specifically leverages the direct communication channel of email to establish a connection with the audience and foster long-term customer relationships.

 

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