Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
Explanation:
The correct answer is: Standard or Analytics 360 properties using GA4. Here’s why: Universal Analytics sunset, GA4 takes center stage: While Universal Analytics (UA) still allows BigQuery export for now, its upcoming sunset in July 2023 makes Google Analytics 4 (GA4) the future-proof choice. Currently, both Standard and Analytics 360 properties in GA4 are eligible for BigQuery export. Unlocking deeper insights with offline data: Combining online data from GA4 with your offline data in BigQuery unlocks powerful analysis possibilities. Imagine enriching user profiles with purchase history or analyzing website interactions alongside customer service metrics. You gain a holistic view of customer behavior, enabling data-driven marketing strategies.
You can export all of your raw events from Google Analytics 4 properties to BigQuery. You can export session and hit data from a Google Analytics 360 account to BigQuery, and then use a SQL-like syntax to query all of your Analytics data.
Standard properties have a daily BigQuery Export limit of 1 million events. If your property consistently exceeds the export limit, the daily BigQuery export will be paused and previous days’ exports will not be reprocessed.
Read more here: https://support.google.com/analytics/answer/3437618