You want to find techniques that go beyond standard reports so you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?
- It’s in the Advertising section.
- It’s in the Admin section.
- It’s in the Reports section.
- It’s in the Explore section.
Explanation:
It’s in the Explore section because this area of Google Analytics is specifically designed to go beyond standard reports, offering advanced analysis techniques that help uncover deeper insights into customer engagement. The Explore section provides various exploration tools, such as funnel analysis, segment overlap, and path analysis, allowing users to create customized reports and visualize data in more meaningful ways. This capability enables businesses to gain a better understanding of user behavior, identify trends, and make data-driven decisions to enhance customer engagement.
Go to Explore to use advanced techniques that go beyond the standard reports to help you uncover deeper insights about your customers’ engagement.
Explorations is a collection of advanced techniques that go beyond standard reports to help you uncover deeper insights about your customers’ behavior. When you want to explore data in more detail, you can use explorations to:
- quickly perform ad hoc queries
- easily configure and switch between techniques
- sort, refactor, and drill down into the data
- focus on the most relevant data by using filters and segments
- create segments and audiences
- share your explorations with other users of the same Google Analytics property
- export the exploration data for use in other tools
Read more here: https://support.google.com/analytics/answer/7579450