What’s the key difference between the User Acquisition Report and the Traffic Acquisition Report?
- The Traffic Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the User Acquisition Report looks at the campaign/source/medium for the session.
- The Traffic Acquisition Report looks at the campaign/source/medium the user arrived at your site with using a data-driven attribution model, whereas the User Acquisition Report looks at the campaign/source/medium of the last touch.
- The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session.
- The User Acquisition Report looks at the very first campaign/source/medium of the session, whereas the Traffic Acquisition Report looks at the campaign/source/medium of the last touch.
Explanation:
The User Acquisition Report looks at the very first campaign/source/medium the user arrived at your site with, whereas the Traffic Acquisition Report looks at the campaign/source/medium for the session because these reports provide different perspectives on user behavior. The User Acquisition Report focuses on how new users initially found the site, which is crucial for assessing the effectiveness of marketing strategies aimed at attracting new visitors. In contrast, the Traffic Acquisition Report evaluates the sources and mediums that led to user visits during a specific session, offering insights into the overall performance of various traffic channels during that interaction. This distinction helps businesses tailor their marketing efforts based on user engagement at different stages of the customer journey.