What’s a key difference between Google Analytics 4 properties and Universal Analytics properties? By vmartinez What’s a key difference between Google Analytics 4 properties and Universal Analytics properties? Google Analytics 4 properties use “events” as the foundation for data collection and reporting, while Universal Analytics uses “sessions” as the foundation for data collection and reporting. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “dimensions” as the foundation for data collection and reporting. Google Analytics 4 properties use “dimensions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. Google Analytics 4 properties use “sessions” as the foundation for data collection and reporting, while Universal Analytics uses “events” as the foundation for data collection and reporting. Related content Related questions:What distinguishes Google Analytics 4 properties…How do Google Analytics 4 properties differ from…Your goal is to export your Google Analytics data to…You want to run queries and combine some of your…