What platform can you connect with Analytics in order to get insights into organic search queries that are directing users to your website?
Explanation:
The correct option is Search Console. Connecting Search Console with Analytics allows you to gain insights into organic search queries directing users to your website. From a practical standpoint, this integration provides invaluable information about the keywords users are using to discover your site through organic search. By linking these two platforms, you can access data such as click-through rates, impressions, and average position for specific search queries, enabling you to optimize your website’s content and SEO strategy accordingly. In my own experience, integrating Search Console with Analytics has been instrumental in understanding user intent and refining keyword targeting. By analyzing organic search query data, businesses can identify high-performing keywords, uncover new opportunities for content creation, and refine their SEO efforts to improve visibility and drive organic traffic growth. This integration serves as a powerful tool for enhancing website performance and maximizing the effectiveness of organic search marketing efforts.
Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results.
You can see which queries bring users to your site. Analyse your site’s impressions, clicks and position on Google Search.
Read more here: https://support.google.com/webmasters/answer/9128668