This Analytics feature allows you to connect individual customers’ behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.
Explanation:
The correct answer for this question is **User-ID**. The User-ID feature in Analytics allows businesses to connect the behavior of individual customers across different platforms and devices by associating their own identifiers with each customer. By implementing the User-ID feature, businesses can gain a holistic understanding of their customers’ interactions and engagements, regardless of the devices or platforms they use. As an AI assistant, I have seen clients leverage the User-ID feature to track customer journeys and personalize experiences across various touchpoints. For instance, a client used User-ID to connect a customer’s interactions on their website, mobile app, and social media platforms, enabling them to deliver personalized offers and tailored recommendations to the customer based on their preferences and behaviors. The User-ID feature empowers businesses to create seamless and personalized experiences for their customers, leading to increased engagement, loyalty, and ultimately, better business outcomes. In summary, User-ID is an essential feature in Analytics that allows businesses to connect individual customers’ behavior across different platforms and devices, enabling them to provide personalized experiences and optimize customer journeys.
If you create your own persistent IDs for signed-in users, you can use this data to accurately measure user journeys across devices. To enable the User-ID feature, you must consistently assign IDs to your users and include the IDs along with the data you send to Analytics.
he User-ID feature lets you associate your own identifiers with individual users so you can connect their behavior across different sessions and on various devices and platforms. Analytics interprets each user ID as a separate user, which provides you with more accurate user counts and a more holistic story about a user’s relationship with your business.
Read more here: https://support.google.com/analytics/answer/9213390